It’s no secret that the fashion industry in the Middle East is awash with sensational talent. From Saudi to Oman, more and more designers are embracing traditional style with an international contemporary feel. So, it’s time to invest in the best of what our fabulous region has to offer with the labels we’re loving.
Emirati label Designers Empire are the ultimate advocates of reworking traditional classics and bringing them to life with a modern twist. Expect standout abayas fit for an empress and show-stopping gowns best styled with statement earrings.
Dubai-based label Bambah captured our hearts from the very first collection. This fabulously feminine brand exudes modern elegance via bold signature shapes in luxurious fabrics. Lady-like silhouettes in striking colour-ways are the young label’s specialty.
Nora Al Shaikh
Saudi designer Nora Al Shaikh has carved a niche for herself via strong architectural lines and rich colour combinations fusing her heritage with a global perspective. Her contemporary pieces are certainly ones for your wish list.
Oman-based Bthaina Al Zadjali designs luxurious kaftans and abayas boasting exquisite detail. Her lauded label Bthaina marries refined beauty with understated chic through the label's hand-embellished kaftans and abayas inspired by Eastern and Western influences alike.
Dubai-based Saudi designer Noora Hefzi’s beautiful creations evoke a sense of mid-century modern with their avant-garde organic aesthetic. Noora’s design techniques are a reflection of her own sense of style; understated luxury that is playful and effortlessly chic.
Born and raised in Dubai, Canadian Doa’a Alghouti experiments with refined silhouettes, intricate embellishments and impeccable tailoring. Her contemporary womenswear label Anatomi elevates modern daywear with sumptuous couture details and luxurious textiles.
Designed by Central Saint Martins graduate Andraya Farrag, Bedouin Studios creates easy-to-wear collections with a confident, spontaneous feel. With the contemporary jet-setter in mind, each season draws inspiration from the environment, travel and tradition.
Amal Al Raisi
Omani designer Amal Al Raisi, began her career designing traditional Omani dresses, abayas and jalabiyas. Now, with a fledgling label, her pieces honour Arab traditions while maintaining a global feel. Look out for exquisite embroidery and embellishments.
All Things Mochi
Playful pom-pom trims, off-the-shoulder silhouettes, cool co-ords and floor length, statement dresses make up just some of the audacious style that creates Dubai-based label All Things Mochi’s beautiful pieces that are handcrafted by local artisans from around the world.
Art Direction by Jo Oli, Words by Connie Chamberlayne, Editorial Producer is Alicija Aputyte, Fashion Assistant is Claudia de Baldoceda, Model is Natalia Grabowska @ MMG, Hair by and Make-up by Anne Sofie Begtrup