Founded by Kristoffer Vural, Selahatin emerged from a challenging personal journey. After a debilitating stroke and a year-long hospitalisation, Vural developed synaesthesia, experiencing scents and tastes as colours. This inspired a focus on vibrant hues and everyday rituals. The brand's products feature perfume-like compositions and a wide range of aromas, drawing from Vural's part-Oriental, part-Scandinavian heritage. Named in honour of his grandfather, Selahatin blends cultural influences into its uniquely crafted scents.