Welcome to Spring/Summer ‘25 — A season defined by its fresh spirit, striking creativity and powerful storytelling.

Luxury today is in constant motion, what we know to be relevant yesterday may not be what defines tomorrow. Yet the Spring/Summer ‘25 collections proved that what endures is the artistry of the designer, and most importantly the individuality of the wearer. Amidst an era of conformity, through a balance of craftsmanship and artistic risk-taking, the Spring/Summer ’25 runways brought back the power of individuality and dressing for yourself.

The runways have always been a space for storytelling, and this season was no different. Designers championed the power of a point of view, finding inspiration in literature, art, and personal narratives. After all, fashion is a canvas for thought and individuality. This season, we affirm: Style Speaks.

We transport you to the heart of Valencia, Spain for our Spring/Summer ’25 campaign. Set against a backdrop that captures the essence of our campaign, expect the ultimate curation of the season’s leading fashion alongside bold architectural forms— striking shapes and shades with a touch of unexpected elements.

Spring staples are presented with a sharper take, designed to surprise, challenge, and make the familiar feel new again. Each trend strikes a delicate balance; boho is back— whimsical and feminine but with refinement. Craftsmanship pushes creative boundaries, blending artistry with innovation. And power dressing? It takes centrestage, embodying confidence and boldness— yet never stiff, always classic, and most importantly worn with personality. These trends are simply an offering, how you make them yours is up to you.

This season is yours to define. Contrast intricate embellishment with a minimalist silhouette. Play with proportions, impactful prints, and a touch of the unexpected. Most importantly, make it your own. Discover the collection to embrace the possibilities, and shop the season’s defining pieces on Ounass.

Style Speaks is more than a statement, it’s an open-ended invitation to explore the meaning behind what we wear. Style speaks, style moves, whispers, shouts- style leaves an impression. Your style is your story - start telling it.

Credits

Words: Lara Arbid Photographers: Louise Thornfeldt, Maria Thornfeldt Stylist: Morgane Camille Models: Yasmin Wijnaldum, Iza Dantas, Haroon Sherzad, Matthias el Koulali Production: Yoann et Marco Casting: Piergiorgio Make-Up: Patrick Glatthaar Hair: Melissa Rouille DOP Film: Aide Monge