The natural world and fashion go hand-in-hand, through the use of organic colours and fabrics — get closer to nature in style with moss greens, exotic floral prints and earthy tones for spring/summer’s most important trend yet.Shop SS20
This season heralds a fresh return to nature, as the fashion world demonstrates their frustration with climate change, through the use of natural colours and fabrics. Seeking calm through nature and fashion with the use of organic fabrics and earthy aesthetics— prairie-girl florals transport you to the English countryside, mustard yellows and burnt oranges mimic desert sands, soft lavenders and pinks are borrowed from bountiful blooms, and the biggest colour of the season, moss green, conveys lush green forests.
Brands like Isabel Marant, Chloé and Fendi opt for a more neutral approach to spring, highlighting pared-back safari and utility trends, and ultimately underlining the simplicity of the natural world. Whereas Zimmermann, Johanna Ortiz and Gucci champion fauna and flora through the use of teacup florals and earth-tone animal prints.
The tropics were seen at Dolce & Gabbana and Marni, bringing beauty out of the wilderness in the form of palm fronds and exotic flowers as prints, set amongst sunset hues — perhaps reminding us of the importance of Mother Nature. The interconnectivity between fashion and the environment is now more important than ever, and with technology ruling our everyday lives, we seek comfort and simplicity in the natural world — it’s time to go back to nature. As after all, fashion needs feeling.