Every season has its icons, and Fall/Winter ’25 feels especially defined by the power of the It-bag. These pieces are not fleeting trends; they are cultural signifiers, house-defining designs, and future heirlooms. From nostalgic revivals to sculptural new shapes, this season’s most-wanted bags emerge from labels that need no introduction, each continuing to push the dialogue between heritage and modernity.

Bottega Veneta - Campana

For Bottega Veneta, the language of texture has always spoken louder than logos. The Campana is a sculptural expression of that philosophy, marrying fluid lines with artisanal weaving that nods to the house’s intrecciato technique. It feels distinctly modern yet rooted in the brand’s commitment to craftsmanship above all else. In a season where boldness reigns, the Campana offers a subtler kind of drama, one built on shape, proportion, and artistry. It’s the bag for those who seek sophistication without spectacle, reinforcing the brand’s ability to define the codes of power.

Chloé - Paddington

Paddington's comeback is more than just a nod to Y2K nostalgia, it’s a reminder of Chloé’s enduring role in shaping the modern ‘it-bag' phenomenon. First launched in 2005, its signature padlock and slouchy silhouette captured the era’s effortlessly cool spirit, and its revival feels timely in an age of rediscovery. Today, it reflects the brand’s DNA: bohemian, artisanal, and undeniably Parisian. By reintroducing this cult classic, Chloé bridges generations of women who have always looked to the brand for bags that blend romance with relevance.

Alaïa - Le Click

Alaïa has always spoken the language of sculpture, and Le Click is its latest articulation in leather, instilling this ethos as a new essential for women who value understatement as the ultimate luxury. Sleek, structured and minimal, the bag embodies the house’s unique approach to femininity. Under Pieter Mulier’s vision, Alaïa continues to balance its couture legacy with contemporary clarity, creating bags that are as precise as they are poetic.

Prada - Dada

Few maisons master duality quite like Prada - the tension between intellectualism and utility, subtlety and statement. The Dada is a bag rooted in functionality yet elevated with the brand’s signature codes of refinement: clean lines, quiet branding, and a modernist sensibility. Beyond the Dada, Prada’s bag portfolio continues to dominate with pieces that transcend seasons, proof of Miuccia Prada’s ability to create designs that speak as much to the mind as to the wardrobe.

LOEWE - Puzzle

LOEWE’s Puzzle has become more than a bag, it’s a blueprint for what modern icons can achieve. Designed under Jonathan Anderson’s whimsical eye, it was the first bag to be launched by him in 2015, and it instantly redefined the conversation around craft. With its origami-inspired construction, each panel stitched with architectural precision, it demonstrates the label’s unique blend of artisanal heritage and contemporary innovation. In FW ‘25, the Puzzle continues to stand tall as a symbol of LOEWE’s leather mastery and avant-garde spirit, a piece that blurs the line between fashion and art.

Balenciaga - Bel Air Carry All

Balenciaga’s Bel Air Carryall is not shy. It’s oversized, audacious, and unapologetically functional. Yet behind its exaggerated proportions lies a continuation of the maison’s dialogue between couture precision and street style. Over the years, Balenciaga has transformed into a house where irony, attitude, and heritage collide, and the Bel Air Carryall captures that energy in bag form. It’s as much a statement of lifestyle as it is of fashion, a piece designed for the woman who demands practicality but refuses to compromise on personality.

Words: Zeena El Zein Arabic: Dana Atatreh