Progressive design and a regional vision unite as JW Anderson partners with Fashion Trust Arabia (FTA) for its 7th edition in Qatar. Founded under the honorary chairmanship of Her Highness Sheikha Moza bint Nasser and co-chaired by HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares, FTA continues to champion and empower emerging design voices across the MENA region - a mission that mirrors Ounass’ own commitment to elevating creativity and craftsmanship. As JW Anderson’s womenswear launches on Ounass, this collaboration celebrates a shared dedication to pushing boundaries and defining modern elegance.

A Showcase of Innovation and Influence

Held in Doha, Qatar, the event gathers fashion insiders, regional tastemakers, and the brand’s most discerning clientele in an exclusive setting. Notably, Khalid Al Tayer, CEO of Ounass, serves on the FTA Advisory Board and Judge, lending his guidance and vision to the occasion and reinforcing Ounass’ ongoing role in nurturing fashion excellence across the region.

The Debut on Ounass

An exclusive JW Anderson trunk show took place, showcasing the season’s standout pieces in an intimate, highly curated presentation. The showcase drew a crowd of VIP guests and influential style voices, further elevating the atmosphere and underscoring the brand’s deep connection to the region’s luxury fashion community. Making its debut on Ounass, JW Anderson’s womenswear collection captures the label’s bold reinterpretation of femininity and masculinity, and a fearless blending of menswear and womenswear codes. From asymmetric knits and sculptural tailoring to the iconic Loafer Bag, each piece reflects Anderson’s mastery of proportion and wit, redefining everyday dressing with artful ease.

Celebrating Fashion Trust Arabia’s Visionaries

The 2024 edition of Fashion Trust Arabia celebrated a new wave of exceptional MENA talent. Winners included Yasmin Mansour, Nadine Mosallam, Reem Hamed, and APOA Jewellery, whose forward-thinking designs mirror the innovation that defines the Ounass portfolio.

Words: Zeena El Zein Arabic: Dana Atatreh