Since its inception, Fashion Trust Arabia (FTA) has been a platform dedicated to nurturing and elevating emerging fashion talent from across the MENA region. Founded with the vision of empowering designers through financial support, mentorship, and global exposure, FTA aims to recognise design talent and support creative journeys into sustainable and internationally recognised brands. As the region’s home of luxury, Ounass proudly partners with FTA to celebrate creativity from the region, and give rising designers a spotlight.

As the first of its kind in the Arab world, the first edition was successfully launched in 2018, under the patronage and presence of FTA’s Honorary Chair HH Sheikha Moza bint Nasser and Co-chairs HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares at an annual awards ceremony event held Doha, Qatar. Each year, six winning designers are selected across six different design categories with a seventh category launched this year; The Fashion Tech Award 2024. More than a prize, FTA has created a community- connecting emerging talent with industry leaders, retailers and media to support and amplify the next generation of Arab talent. Each year, the Fashion Trust Arabia Prize spotlights a new wave of emerging designers across multiple categories, including ready-to-wear, eveningwear, accessories, jewellery and more. Finalists are selected through a rigorous process led by a distinguished jury of global industry icons, designers, editors, and creatives. From sculptural eveningwear to boundary-pushing accessories, meet the talents shaping the future of Arab fashion, exclusively on Ounass.

Yasmin Mansour- Eveningwear

Known for her sculptural silhouettes, Qatari-designer Yasmin Mansour’s collections elevate luxury eveningwear with bold craftsmanship and architectural draping, designed for the modern Arab woman. The brand was shaped by moments of reflection and reinvention, inspiring the label to push creative boundaries while championing sustainability and mindful design.

Nadine Mos- Ready to Wear

Based between Cairo and London, Nadine Mossallem’s label is a captivating blend of femininity, subtlety, and a sense of beauty within everyday life. The designer looks to her love of art and sculpture to inspire the brand’s signature silhouettes, carefully designed to follow the natural curves of the female form.

APOA- Jewellery

Born in 2023 in the heart of Riyadh, Saudi Arabia, APOA (A Piece of Art) is a brand deeply rooted in its Saudi identity, yet crafted to resonate with a global audience and collector. Each design reflects a meticulous balance of cultural references and contemporary elegance, offering pieces that feels both personal and sculptural.

Ramla- Accessories

Founded in Egypt, RAMLA is a contemporary accessories brand rooted in heritage and shaped by bold, modern design. Each collection celebrates traditional Egyptian craftsmanship, reinterpreted through a modern lens, valuing quality and cultural storytelling.

Words: Lara Arbid Arabic: Dana Atatreh