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The Bukhash brothers’ newly-launched high-end street style fashion brand BUKA is what we’ll be wearing to lounge in this season.

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Starting his entrepreneurial journey through his passion for sport — as the Managing Partner of Ahdaaf Sports Club — to setting up the hugely successful boutique agency Bukhash Brothers, Anas is the embodiment of a young, successful regional entrepreneur. Not quite content with concurring the sporting and celebrity endorsement world, Anas is now trying his hand in the fashion industry with the launch of his and his brother Harith’s new high-end street style fashion brand, BUKA. A unisex line supercharged with impactful simplicity, the street-inspired collection is all about subtlety that sets the stage for confident self-expression. So, what is it that strives this level of success, we sat down with the man himself to get all the answers and more. What is your life motto? My life motto would be to do what you love and do it damn well. What’s the best thing going on in your life right now? Workwise, I launched two new businesses — it is really nice to see an idea transformed into reality. Personally, I’m blessed with my kids, friends and colleagues at work. What’s the first thing you think of when you wake up?  Work.  What is your favourite fashion trend? High-end street. The type of clothes that have a lot of character and attitude, that you can really express yourself through. Why did you decide to go into streetwear?  I can relate and connect to it a lot; I’m sure that by making quality and trendy clothing, a lot of people will appreciate and express themselves through it.  What’s one item of clothing every man should have in his closet?  T-shirts. 

"I have a big passion for clothing, and the more I learned about it, the more I was recognised for it. So when people asked me, I thought, why not create and contribute to the fashion industry?"

What is the most surprising thing that has ever happened to you? Maybe it is not surprising, but an exciting journey that I have been on is graduating as a medical engineer to what I’m doing today, which is completely distant from engineering.  What inspired you to go into the fashion industry? I have a big passion for clothing, and the more I learned about it, the more I was recognised for it. So when people asked me, I thought, why not create and contribute to the fashion industry? What are your favourite Dubai hangouts?  Tea by Kite Beach Kabab Ustadi Wadi Doan La Petite Maison Roxy Cinema - Box Park Tell us something about you no one else knows. I think a lot of people don’t know that I have a big sense of humour, they think I’m very serious, which I am, but I also have that silly side.  What’s your favourite place you have ever visited? In terms of nature, Queenstown, New Zealand.  What three words would you use to describe yourself?  Passionate, determined, focused. What’s the most interesting thing you’ve read or seen this week? I’m reading an interesting book that is called Ego is the Enemy by Ryan Holiday. What is one message you would like to give to our customers? To all your customers, with a subtle edginess to you, I hope you enjoy what BUKA has to offer and I hope it allows you to express yourself through it. 

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